Latest Work
New EE design language and visual brand direction
Brief
EE are the No.1 mobile network provider in the UK. Customers needed a more vibrant and exciting look and feel to marketing and digital interactions to help evolve the new EE brand.
Approach
Working as part of the digital design team at EE we worked collectively with brand and agency teams to develop visual concepts that focused on logo shape, colours and font use.
Outcome
These design ideas were my early stage concepts that helped form the foundation for the rebranding of new EE. The full rebrand and launch of New EE was completed in late 2023.
Customer account concept mood board and UI designs
Mobile and desktop designs
Brief
Create a new look and feel for the EE customer account dashboard inline with direction for the updated look and feel for new EE.
Approach
I created a mood board of visual ideas and concepts that focused on background effects, light and materials that conducted and colours to help highlight areas of focus for customers whilst interacting with their account.
Solution
The visuals and UI concepts helped support the design uplift for the new EE website and app.
Experience Principles
Brief
Create a set of experience principles that help point BT and EE in the right direction to do the right thing for users and the wider business.
Approach
The experience principles were created by engaging with a wide range of business stakeholders developed with a set of workshops.
Outcome
Whilst these were the first set of digital experience principles for BT and EE they went on to influence various designs delivered. More recent versions are still in use and referenced daily by the digital teams and wider business.
WiFi controls UX concept sketches and UI mock-ups
Brief
Create a way for customers to manage their devices on their home network and run speed tests to ensure paired devices are running effectively and efficiently.
Approach
I led and participated in various design team workshops. We used a Crazy Eight approach as a team to develop sketches and ideas.
Outcome
Using the ideas and sketches from the workshop we developed UI visuals for the EE app. Whilst the latest WiFi controls version of the app continues to evolve, these early ideas and visuals helped shape how customers interact with the app and their smart home products.
